In order to continue its evolution, which began on June 1st, 2013, with a merger with Bradley Company, NAI Harding Dahm announced it will be transitioning its name to NAI Bradley. This newly merged name represents the company’s planned path of continued growth and development as NAI Bradley serves its clients throughout northern Indiana and west Michigan.
Brad Toothaker, President & CEO of Bradley Company, said, “Brand synchronization is the next logical step in our merger process. The branding transition will enable NAI Bradley to deliver more consistent services as we continue to focus on our mission of being the premier real estate firm in the Midwest.”
As the real estate business changes, technology, innovation, communication, and collaboration are at the heart of its evolution. NAI Bradley recognizes this and began its adaptation process and progressive strategy several years ago in order to remain ahead of the curve. In order to continue to facilitate these changes, it is important to develop a consistent brand recognition which can serve its growing list of clients and business throughout the Midwest.
Sam Schenkel, Sr. Vice President of Operations in Northeast Indiana, added, “The Bradley Company strategy toward brand recognition and regional growth is a great perpetuation of the Harding Dahm organization and its legacy.”
Schenkel continued, “This brand integration will help remind the market that we really are one large company serving northern Indiana and west Michigan.”
The transition of signs and branding will take place over the course of the coming weeks and months.